Introduction
It's high time and you should start utilizing the power of Youtube in your social media stategy. Video promotion is become increasingly important for marketing a business in this digital age. It goes without saying that attaching a compelling image to your blog post will immediately increase the chances that it will be read and shared online. However, even these picture-perfect posts are being set aside in favor of video, a more passive form of information transmission. Even if you aren’t already utilizing YouTube, you may be wondering what else you can do to try and increase your fanbase, shares, and engagement.
Creating your own
videos and utilizing the power of YouTube can help to turn
your business into an authority in your industry. If you cast yourself in your videos, it
will allow your audience to get a better sense of the person
behind the business long before the video is over. Video can
add a personal touch to your brand like no other medium.
Here are five ways you can build your brand authority with
YouTube.
1.Understand Your YouTube Viewers:
The only way that you will be able to build your brand's authority on YouTube is by determining the kind of videos and content that your viewers want to see from your brand. You need to know who your audience is, their age range, their interests, the kind of content they enjoy watching, and why that is tuning into other YouTube channels like yours.
Start doing a search
of relevant keywords to see what kind of videos appear in
the searches. Look for videos
that have a high view rate and check out their corresponding
channels to see what their subscriber numbers are. If
you want to build your authority on YouTube, then you have
to make sure that you are providing the right kind of content
to attract your target audience and encourage them to
subscribe to your channel.
2. Make Captivating Videos:
It's the same for blogging, as it is for Facebook, as it is for Twitter, as it is for YouTube, content is king. The only way that you will be able to increase your following on YouTube and build your authority is if you have high-quality videos that spread across other social media platforms is by creating content that is worth sharing. So, what kind of content is worth sharing? As you probably already know, the most shareable content are the kinds of videos that are either extremely funny or that appeal on an emotional level in some way.
The last thing
that you want to create is a boring video ,instead, you need to try and illustrate just how great your
product is in a series of videos and make sure they are
entertaining. Just
3. Customizing Your Channel Page
You can customize your YouTube channel to be consistent with your business branding material by making sure that you are using the same colors, the same tone, and the same style on all your online marketing platforms. You also want to add your company logo to your page; you can either use it as your channel profile photo or include it in your channel banner, so that your target audience can quickly identify your brand when they visit your channel.
You need to make
sure that you choose the right name that will attract the right
audience to your page.
Like with any of the other social media platforms, it is
incredibly important that you complete your channel profile
and include as much detail about your business and brand
as possible. Including relevant keywords in your company
description can help your channel rank higher on the search
engines, which will make your videos more discoverable by
your target audience. Another way to ensure that your
videos rank high in the search results is by making sure you
correctly tag your videos every time you upload them to your
channel.
4. Create Different Types of Content
To build your authority on YouTube, you need to create
videos that get a lot of views, and you need to increase your
number of subscribers. You should know which types of
videos are most popular and understand how you can
develop your videos around these trends. Here are
some of the most popular types of content that you can
create for your YouTube channel to help build your authority
on the platform.
• Product Reviews
• How-to-videos
• Video blogs or vlogs
• Comedy or Skit videos
• Educational videos
• Q&A videos
• Behind the scenes videos
• Webinars
5. Promote Your Videos
YouTube
has streamlined the process of sharing videos on other
social media platforms, which will make it much easier for
you to share your videos on Facebook and Twitter. You can also link your blog to your
YouTube channel, which will allow you to post your videos
directly to your blog from your YouTube channel.
Alternatively, you can embed your videos into your written blog posts or even create a video of your homepage that you can permanently feature on your channel(use the embed code). You can also link your youtube channel to your website, your blog, your Facebook account, your LinkedIn, your Twitter, and even your Instagram account. The reason behind this is that the more links that you have pointing towards your videos and YouTube channel, the higher it will be ranked in YouTube searches and searches on Google.
6. Paid Advertising:
Paying to run an ad campaign can help to drive
more views and subscriptions to your channel. With Google
Ads, you can create an ad that will run before a video starts,
or alongside a video on its YouTube watch page. All you
have to do is create your ad, set your budget, and target
your audience.
Conclusion
YouTube has always been a source of entertaining content for viewers around the world. However, over the last several years, it has also started to stake its claim as a powerful and essential tool for marketing a business. In fact, nearly half of all companies plan to add YouTube to their marketing strategy over the next year according to a recent report by the State of Inbound.
For smaller and medium-sized businesses, YouTube can be an excellent way for you to build brand awareness and increase your authority in your industry. With these six, simple strategies, you can establish a YouTube channel that will get noticed and continue to bring new audiences to your business and help you build your authority in your niche. If you aren't already active on YouTube, what are you waiting for, the time to get started is now?